Sometimes the journey will be fun…
Ah, there’s nothing quite like the feeling of cruising along the open road with the wind blowing through your hair, and the sun warming your skin.
Everything’s humming along quite nicely: the sales are rolling in; your team’s working in perfect harmony; the customers are happy… even the accountant is happy!
In short: your business is running like a well-oiled machine.
And this is the kind of business that most people dream of: a business that seems to run by itself. So that the business owner can spend more time setting up other commercial enterprises (if they’re a serial entrepreneur), or perhaps they’d like to spend more time holidaying on tropical beaches.
But achieving this kind of dream is more challenging than most people realise when they first set out. For many business owners, their business isn’t so much a well-oiled machine, as one that splutters and threatens to explode.
Sometimes the journey will be one of ups and downs…
Sometimes your business will feel quite the opposite of a well-oiled machine. The road might be so bumpy you’ll feel as if you’re on a rollercoaster. Or maybe your staff are so dysfunctional and your finances in such poor condition you’ll wonder if your business will break down somewhere along the way.
Or maybe you thought you knew which direction you’re heading in, but the further you go, the further away the destination seems to get.
There are so many things that could affect your journey, it can be hard to know what to fix first when things start going wrong.
That’s where this book comes in; it’s designed to help you become your own business mechanic.
What you’ll get out of this book
This book will take you through many of the different aspects of a business:
► Overview: Are you in the right business? Is your business roadworthy? Do you have the correct training and experience to be successful in your industry? Or are there some skills gaps that need filling?
► Financials: Just like the speedo in your car tells you how fast you’re going, there are certain key numbers that tell you how well your business is performing. Find out what these are, so you can always tell if your business is cruising along or likely to stall.
► Processes: If you find yourself doing the same things over and over again, then this chapter will be a huge time saver.
► Sales: Sales are what fuels a business… are you getting enough?
► Marketing: In order to get sales, you need to do marketing… marketing are like the wheels that keep your business moving. Discover how to give your marketing momentum, so that you can reach your destination more quickly.
► Recruitment: driving a business by yourself is hard work – chances are you’ll need a team to help you. The key to making this work is ensuring you’ve got the right person in the right seat.
► Service crew: no matter how good our team, we can’t do everything by ourselves… sometimes we need a helping hand from professionals such as Accountants and Business Advisors. They’re often the people that give your business a bit of oomph to propel it along.
You’ll be encouraged to look at these aspects from a new perspective that’s all about diagnosing what’s going wrong, so that you can begin to fix it. It’s about putting you back in control of your business, so you can keep truckin’ in the direction you want.
How to use this book
First things first: you need to embrace that you’re the one driving your business, and have control over it.
Taking a ‘victim’ mentality where you blame the economy, blame your staff, or blame your competitors isn’t going to work. You’ll need to put all that aside, take a nice, deep breath of air, and roll up your sleeves so we can fix this thing.
I started life as an auto mechanic before I turned to business advice, so you can be assured that I can help you fix your car AND your business!
Auckland, New Zealand